Cookie categorisation

Every cookie on your website should be assigned to one of four categories:

• Necessary, meaning cookies needed for the website to work, for example the cart and login,
• Analytics, meaning cookies from tools that measure traffic on the website,
• Marketing, meaning cookies from advertising tools,
• Functional, meaning cookies for convenience features such as chat, a map or a video player.

You can read more about the categories in the article Cookie categories on the cookie banner and how to edit them.

Cookies appear on the cookie banner and in the public cookie declaration. The visitor then decides what to consent to. Cookies from optional categories usually aren't stored before the visitor has made that decision. We describe the exceptions at the end of the article.

We categorise most cookies automatically, during the scan. The rest go to the “Unclassified” category, and you need to categorise them manually, in the “Cookies” section.

Automatic cookie categorisation

During a scan, we categorise the cookies we detect automatically. We use our own rules and an external database of more than 2,000 entries. Cookies from popular tools, for example Google Analytics or the Meta Pixel, therefore go into the right categories without any input from you.

We determine the category separately for each cookie, not for the whole provider. In doing so, we check:

• the name of the cookie,
• the domain that set it,
• the match against the external cookie database,
• general rules, for example a pixel from a third-party domain goes to the marketing category.

A cookie that can't be matched goes to the “Unclassified” category.

Your decision takes precedence. A category assigned manually stays for good, and later scans don't change it.

Manual cookie categorisation

You can change a category at any time, including for a cookie that was categorised automatically. You don't need to run a new scan to do so.

You can categorise cookies in several ways.

A single cookie. In the “Categories” tab, click the drop-down list next to the chosen item and select the category.

A whole provider. In the “Providers” tab, use the drop-down list on the provider card. Your choice will apply to all cookies from that provider.

The edit window. Click the pencil icon at the end of the row and change the category in the “Edit cookie” window.

Use a card on the “Providers” tab when you see a familiar name on it, for example Google Analytics. The “Unknown” card collects cookies with no recognised provider, so it's better to categorise them one by one.

“Edit cookie” window

In the window you'll find the name, lifetime, kind, provider, domain, category, party and purpose.

Fields marked with a padlock and the caption “from scan” come from the scan and can't be changed. You can edit the provider, the category and the purpose.

The “Purpose” field is the only one you describe in your own words. Its content goes into the public cookie declaration, so describe what the cookie is used for in plain language. You have 400 characters for this.

You type the text in Polish, and under the field you'll find a preview of the declaration with a language selector. The preview shows what the visitor will see and tells you when a translation is missing.

Publishing changes

A new category is saved the moment you choose it from the drop-down list. In the “Edit cookie” window, you confirm changes with the “Save changes” button.

Publishing happens automatically, so you don't need to start it separately. The public cookie declaration refreshes within about a minute, and the cookie banner and blocking within about five minutes.

Cookies in the “Unclassified” category

Everything that couldn't be matched during automatic categorisation goes into this category. Most often these are cookies from your platform and its plugins, and your own entries in browser local storage. Tools that were set up in an unusual way, for example through your domain, also end up here.

The panel doesn't suggest a category here, but it makes sure such cookies don't slip past you. The “Unclassified” section is at the top of the list, and provider cards with such cookies are highlighted.

For your own technical cookies, choose the “Necessary” category. The visitor then gets information about why the cookie exists.

Cookies stored without the visitor's consent

Not all cookies require the visitor's consent. In the situations below, they are stored on the device regardless of the decision the visitor has made.

“Necessary” category. We leave these cookies out when building the blocking list, and on the cookie banner they are always active.

“Unclassified” category. These cookies go into the public cookie declaration and onto the cookie banner, but we don't block them. They are therefore stored even after the visitor rejects consent.

Cookies from your domain. We don't block them regardless of the assigned category. The card of such a provider shows the “Your domain” state, and this safeguard protects the cart, login and search from being stopped by accident.

Don't use the “Necessary” category to unblock your own tools. This category means that the website doesn't work without the given cookie. An analytics or advertising tool moved into it collects data without consent, and you publish the declaration under your own name. If you want to unblock a specific tool, use the “Block before consent” switch on the provider card.